Web Copy

I was given a finished branding deck. The target audience was split: financial advisors looking for freedom from corporate banks and the clients they would serve. I wrote the pages from zero, structuring them to orient the reader, then inspire them to action. Financial advisors could finally gain independence and control over their own businesses. Clients could make a smarter decision: to work with an advisor who was legally bound to put their interests first.

Many addiction treatment center owners have been through treatment themselves and are driven by a desire to help others struggling with addiction. They often have little to no experience with marketing, and they want marketing principles and services explained to them in simple terms. SouthSwell Digital appealed to the surfer recovery culture of San Diego, where their offices were located, and broke down complex terms so they sounded exciting and accessible to someone looking to grow their business.

When someone spends $50 on hot cocoa, they need to understand why. I broke down the ingredients in simple, compliance-friendly words, didn’t overexplain the benefits, and wrote out how simple it was to make the drink. I brought the sleep cycles into the mix so our customers—who often had Oura rings or Apple watches and knew more about their sleep than most—could justify the purchase.