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Creative Director & Brand Strategist

Samantha Colicchio

Brand voice for wellness. Built sentence by sentence.

Liquid I.V. Unilever Beam Organics SouthSwell Digital Northbound Treatment
Beam Organics campaign Liquid I.V. campaign Liquid I.V. product Liquid I.V. x Kygo
3,086%
YoY click growth
behavioral health, 2025
#44 → #7
Google ranking achieved
in 12 months
105
Individuals supported
into treatment
376K
Organic page views
single site, 84% from SEO
3K → 73K
Daily search impressions
grown in 12 months
via SouthSwell Digital · Northbound Treatment Network

Selected Work

Liquid I.V. — Email
Liquid I.V. — Campaign & Video
Around the World
Around the World
Tinx Mocktails
Getting Hot in Here Mocktails
Strawberry Mocktail
Spooky Blue Mocktail
Coco Frojito Mocktail
SS
SouthSwell Digital
Role: Creative Direction · Brand Voice · SEO Content
Visit →
SC
SCRC
Role: Creative Direction · Brand Voice · SEO Content
Visit →
NW
Neurish Wellness
Role: Creative Direction · Brand Voice · SEO Content
Visit →
OR
Ocean Ridge
Role: Creative Direction · Brand Voice · SEO Content
Visit →
CC
Casa Capri
Role: Creative Direction · Brand Voice · SEO Content
Visit →
AR
Altitude Recovery
Role: Creative Direction · Brand Voice · SEO Content
Visit →
IH
Intervention Help
Role: Creative Direction · Brand Voice · SEO Content
Visit →
MR
Madison Recovery
Role: Creative Direction · Brand Voice · SEO Content
Visit →
MB
Monterey Bay Recovery
Role: Creative Direction · Brand Voice · SEO Content
Visit →
Before & After
BeforeAfter
Ocean Ridge before
View Live Site →
BeforeAfter
Casa Capri before
View Live Site →
Campaign Work
Ocean Ridge
Ocean Ridge
Madison
Madison Recovery
Beam Organics — DTC Sleep & Supplements
Liquid I.V.
The 4 Stages of Sleep, Broken Down
Read →
Liquid I.V.
Dehydration Hunger: How Thirst Can Lead to Overeating
Read →
Beam Organics
Allergy Season and Sleep
Read →
Beam Organics
How to Calm Anxiety in 4 Steps
Read →
Beam Organics
Sleep and Mental Health: Why Rest Matters
Read →
Beam Organics
How Much Sleep Do I Need?
Read →
Beam Organics
How Distance Runner Colleen Quigley Uses Dream for Better Sleep
Read →
Beam Organics
The Holidays Are Crazy-Making. Here's How to De-Stress
Read →
Portfolio preview

About Me

I've built my career at the intersection of growth and meaning — starting at Liquid I.V. as the 12th employee, where I built the content engine that supported national campaigns and the company's acquisition by Unilever. Then deeper into health at Beam Organics, translating complex science for consumers. Then behavioral health — the highest-stakes vertical in marketing — leading content for 25+ treatment brands simultaneously.

I'm also a published fiction and nonfiction writer. Voice, emotional precision, and the weight of a single word are what makes my brand work different from content that just fills a page.

I live in Southern California with my husband and son.

Education
BFA with Honors
NYU Tisch School of the Arts
Expertise
Brand Strategy · Voice Architecture
Video Direction · AI Workflows
Clinical Narrative Translation
Industries
Behavioral Health · DTC / CPG
Wellness · Health Tech
Location
Southern California

The Writing Behind the Writing

My marketing work is shaped by a literary career where precision of language and emotional truth are the entire point — not nice-to-haves.

Faultline
Fiction
UC Irvine's Pushcart Prize-winning journal
The Journal
Fiction / Nonfiction
Ohio State's nationally recognized magazine
Ocean State Review
Book Review
National yearly print journal
Off Assignment
Nonfiction
Travel and place-based literary nonfiction
The Huffington Post
Personal Essay
Featured on HuffPost TikTok
HerStry
Essay
Women's literary publication

Awards & Fellowships

Yaddo — Artist Fellowship
Nation's most prestigious residency. Alumni: 88 Pulitzers, 72 National Book Awards, 1 Nobel Prize.
Washington Square Review — New Voices
Longlisted, Spring 2026. 500+ submissions.
The Sewanee Review — Finalist
2021. America's oldest literary quarterly. Judged by Stephanie Danler.
Kenyon Review Writer's Workshop
Studied under essayist Melissa Faliveno.
On My Nightstand
  • The Candy House by Jennifer Egan
  • Klara and the Sun by Kazuo Ishiguro
  • Do You Remember Being Born? by Sean Michaels
Words to Live By
“A sentence should be like a small machine.”
— William Carlos Williams
Latest Obsession
James Turrell
Light and space artist — immersive installations that alter perception and make you question what you're actually seeing.

Let's build something that matters.

LinkedIn 973.865.4921