Nepal Giveback Campaign

Liquid I.V. meets the relevant standards for the World Health Organization’s Oral Rehydration Solution — a critical resource in disaster-response settings. We traveled to a Himalayan village affected by the Nepal earthquake and helped bring a medical camp and hydration support to residents, some of whom had never seen a doctor.

I developed the campaign around our trip to Nepal, writing the documentary treatment and campaign copy across web, email and social, then traveling with the team to produce and direct the documentary series. The campaign became the foundation for a larger Giveback content system designed to make social impact a visible, ongoing part of the Liquid I.V. brand.